February 2010
2 posts
November 2009
4 posts
“Most companies wait until a megatrend is so pervasive and obvious that it...”
October 2009
10 posts
“Biology Gives You A Brain, Life Turns It Into a Mind.”
“The challenges are becoming clear. The greatest rewards will be found by...”
– Dan Neeley, CEO Networked Insights
WatchInbound Marketing Explained
“Social media is becoming a core product research channel”
1 tag
September 2009
66 posts
1 tag
1 tag
“For those companies that are still a bit intimidated by the unknown of social...”
“What’s interesting about this movement is that it’s been enabled by...”
– BBC ‘The Underground Restaurant Movement’
“terrysimpson : Stare it in the face? I take it by the neck and choke it til...”
– This is his reply to my DM “..smoking a good cigar and staring life in the face”
WatchGetting The Marketing Message Across
1 tag
“The bottom line for us: We’re the first to admit that we don’t...”
– Matthew Guiste- Starbucks Social Media Manager
Oglivy's ad said so...
I don’t know your who you are. I don’t know your company. I don’t know your company’s product. I don’t know your company’s customers. I don’t know your company’s record. I don’t know your company’s reputation. I don’t know what your company stands for. Now-what was it you wanted to sell me?
1 tag
“Whether or not marketers boast a host of Facebook or Twitter mavens, the...”
1 tag
“We think it is very important not to try to control the brand voice in the world...”
How To Build Your Social Brand →
“The value in media is no longer in sources but in flows;
when we pool our...”
“Web 0.0 was Technology
Web 1.0 was Commerce
Web 2.0 is People”
WatchSimple, Mind Blowing Effect
The Social Embrace
Until now, brands have only scratched the surface of the possibilities of Connect, pulling in user-generated metadata and photos in an attempt to create a “personalized” push piece in-spite of the paradigm shift of the web to a pull-driven experiences.
Until now, most sites have relegated social mechanisms to the “Share Button” in the bottom right corner of a microsite.
...
“ Take chances, take a lot of them. Because honestly, no matter where you end up...”
“Social Media Strategy without understanding the underlying business ecosystem is...”
– ME
1 tag
The pioneers are already out there,
Gauging public opinion on political topics or figures and driving and refining marketing and product development.
“Now Google and like minded companies are sifting through the most measured age in history, treating this massive corpus as a laboratory of the human condition.”
“Your genius will shine and happiness will fill your life the instant you...”
– The Monk Who Sold His Ferrari