1. 2 years ago 
    "We think it is very important not to try to control the brand voice in the world of social media. It’s futile and counter-productive. It is critical to create a two-way conversation by providing consumers with the information they need and not quash negative conversations about the brand. Virtually all conversations should be respected and treated as an opportunity to learn"

  2. Notes

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Digital Compulsions About The Human Collective
 
 

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